My passion is creating content that conveys experiences. Stories to be told.

Portrait of Julen De La Serna in front of a yellow wall Collage of Julen De La Serna shooting over the years: in the forest with a cinema camera, on a gimbal, in black and white, and at a football stadium

For the past 10 years I’ve worked in the industry, both on my own and inside agencies and production companies. I’ve loved filmmaking since I was a kid, and I’ve always wanted to push the medium further. I believe video is a way of telling stories, and that it has to flow with the moment we’re living in.

I started years ago with gimbals and drones, and today I’m moving into AI, HDR, Spatial video and short-form social video. Beyond editing and post-production, what I love most is composing the frame, developing the concept behind a video, and lighting everything like a movie. Wes Anderson, Blade Runner and The Matrix are never far from my head.

This site is something different. It’s a reflection of the personal projects I’ve carried out over these years: a home for the work that’s mine, and a truer picture of what I make when the story is my own.

How I work

Ready

It all starts with a good story. Storytelling with broad experience behind it.

Set

Motion graphics, 2D-3D animation, compositing and Generative IA video. Workflows in After Effects, DaVinci Resolve, Maya, ComfyUI, Final Cut Pro and Cinema 4D.

Action

Own shooting gear and know-how from the latest brands in the industry: RED, Blackmagic, Sony, Freefly, DJI.

Good to know

Where are you based?
I'm based in Vitoria-Gasteiz, in the Basque Country, and I work across the region: Álava, Bizkaia and Gipuzkoa.
What do you do?
I direct and shoot as director of photography: music videos, documentaries, storytelling pieces and branded video content.
Do you have your own equipment?
Yes. I shoot with my own gear and work with cameras and tools from RED, Blackmagic, Sony, Freefly and DJI.
Can you work outside the Basque Country?
My base is Vitoria-Gasteiz, but if your project is somewhere else, write to me and we'll see how to make it work.
How do we start?
Tell me about your idea through the contact page. I'll reply as soon as I can.